Technoport 2014: Rom & Tonik makes natural sound absorber

At Technoport 2014’s Live Crowdfunding Experiment, the first of its kind in Norway, three promising young tech startups will pitch their company to a crowd of investors. This week we hear from each of the startups in turn. First we heard about AssiStep, now up is Rom & Tonik, a company founded by Mats Solberg and Birgitte Røsvik.

What challenge does your product solve, and how is your solution innovative?

Our product is proven to be one of the most volume efficient sound absorption products on the market. We work towards reducing noise in office and public spaces to improve the working conditions. We are doing this through using natural rough wool as the actual absorbent. This is a whole different way to do it, and the unique felt that we produce in Mongolia is uniquely efficient. We have also developed a modular and very flexible system that allows the user a lot of freedom when configuring their FeltTile system.

Why did you decide to develop this company?

We wanted to start Rom & Tonik because we saw that there was a huge potential market in acoustic solutions for open offices and public spaces. We also saw the need to make use of the rough wool quality that the textile industry avoided in their products. Making use of a raw material that has a perfectly sustainable profile to solve a growing problem in the interior market made perfect sense. We decided to start Rom & Tonik after winning the regional finals of Venture Cup in Trondheim in the spring of 2012. The company was started in October 2012.

What have you achieved so far?

Since then, we have developed the profile of Rom & Tonik, worked intensely with developing our production and distribution line. We have been hard at work with finalizing our product design for FeltTile and finally we launched FeltTile and Rom & Tonik at Designers Saturday in Oslo Sept. 2013. In February this year, we were able to present FeltTile at the Stockholm Furniture Fair, the leading interior exhibition for the Scandinavian market. On a day-to-day basis we are hard at work with selling FeltTile and we have now sold more than 20 projects around Norway.

Where has your funding come from before?

We have received funding (etablérstipend) from Innovation Norway and Seed capital from Ålesund Kunnskapspark.

Why are you seeking equity crowdfunding?

After visiting Stockholm Furniture Fair we got interest from resellers all over the world. Now we want to start testing the Scandinavian market and establish our network beyond the Norwegian market. In parallel we are working with some very exciting new products with a very good supplementary potential to FeltTile. To be able to develop pilot projects with this new product, we will use some of the FundedByMe equity for product development as well.

Where do you see your company in 5 years?

In five years Rom & Tonik is substantial actor in the interior furnishing industry. The organisation has grown a lot, and we are the go-to company for acoustical solutions and soundproofing. We have our products installed in more than 20 countries in the world, and we have contributed to improve people’s working environment in every project we have participated in.

Check out the Rom & Tonik FundedByMe campaign here!

Want to attend?

Learn more about the Live Crowdfunding Experiment and register for Technoport 2014.

Photo credit: Mats Herding Solberg