The whole notion of a startup being “Norwegian” or any other nationality is rapidly becoming out of date.
Sure, a company will always be incorporated in a specific country, but is a startup really American if its development takes place in Asia, its sales office is in Dubai, and its content marketing is done from London?
Socius is a great example of a modern location-mobile startup that already counts people from Norway, Germany, Russia, the UK and the USA in their ranks. Right now, they’re based in Berlin, but the idea was born in Norway and future plans lie stateside.
Co-founder Daniel Butler told me about the move to Berlin, and the challenges of running a startup both there and in Norway:
“In Oslo there is less chance for serendipity. There are less people, the scenes are small anyway, whether that be music, art or tech, people all know each other so you hit the ceiling quite quickly. The Axel Springer accelerator in Berlin was perfect for us. It’s run by a media house and as we are a media startup it made sense, plus its partnered with an incubator in Silicon Valley so you hit the ground running with international opportunities. Berlin is a cheap place to live and has significant spotlight as a startup destination.”
“The reality is even Berlin is not as buzzing as so many people think it is, but if you manage to ride the wave of publicity then it can be great.”
Right now, Socius is doing its best to ride that wave of publicity, having secured a high-profile partnership with the Berlinale Film Festival:
“Our experience with Berlinale has proven there’s a need for the curation of social content. Of the tens of thousands of posts tagged with the numerous festival hashtags, our platform showcased around 1,700 of them, whereas if you follow through the individual hashtags, you have to trawl through a whole load of repetitive stuff.”
The future is global
A lot of great ideas are born in Norway, but Socius proves you don’t have to restrict yourself to the outdated notion of a nation’s borders to succeed with a startup. The world is out there and Socius are going after it. Are you?
Join us at the Technoport 2015 innovation conference in Trondheim, Norway, as we seek to awaken the entrepreneurial mindset in Norwegian entrepreneurs, students, researchers and investors.